What’s it about?

I wanted to give you a brief idea of what this list about. The signup page currently says: Art of Message A daily email list about strategic brand messaging for tech firms Get two-minute emails with insights that can help refine your message and improve the way you build, market, and sell your products That’s 100% accurate but I want to provide more detail and context. Firstly, I’m writing to this list as I manage other aspects of the company it belongs to, which means I am busy. I bet you are too! For that reason, I will keep these emails very short – under 300 words. Secondly, I use the terms messaging, strategic messaging, and brand messaging almost interchangeably. Related, “child” terms with more divergent meanings include: product messaging, solution messaging, sales messaging, and marketing messaging. But “Brad messaging” otoh is a bit different; if you see me use it, that’s probably a typo! That’s the context, here’s some detail on the ideas I write about: that anyone can create brand messaging through specific practices and concepts that brand messaging is the prerequisite for all kinds of sales and marketing activities that good messaging attracts better people/community, and gets people on the same page that product messaging can and should shape the design of your product or solution that brand messaging can transform customer support, success, and consulting services that you can and should constantly refine your product messaging ideas by learning from the news and markets – I may include a fair amount of tech news analysis The main idea is that high-quality messaging can be a crucial part of a tech business and affects sales, marketing, product/solutions, and people. Will I deviate from these themes? Probably. But for now, there’s the answer to ‘What’s this list about’?

Art of message – subscribe

What’s it about?

April 19, 2023

I wanted to give you a brief idea of what this list about. The signup page currently says:

Art of Message
A daily email list about strategic brand messaging for tech firms
Get two-minute emails with insights that can help refine your message and improve the way you build, market, and sell your products

That’s 100% accurate but I want to provide more detail and context. Firstly, I’m writing to this list as I manage other aspects of the company it belongs to, which means I am busy. I bet you are too! For that reason, I will keep these emails very short – under 300 words.

Secondly, I use the terms messaging, strategic messaging, and brand messaging almost interchangeably. Related, “child” terms with more divergent meanings include: product messaging, solution messaging, sales messaging, and marketing messaging. But “Brad messaging” otoh is a bit different; if you see me use it, that’s probably a typo!

That’s the context, here’s some detail on the ideas I write about:

that anyone can create brand messaging through specific practices and concepts
that brand messaging is the prerequisite for all kinds of sales and marketing activities
that good messaging attracts better people/community, and gets people on the same page
that product messaging can and should shape the design of your product or solution
that brand messaging can transform customer support, success, and consulting services
that you can and should constantly refine your product messaging ideas by learning from the news and markets – I may include a fair amount of tech news analysis

The main idea is that high-quality messaging can be a crucial part of a tech business and affects sales, marketing, product/solutions, and people.

Will I deviate from these themes? Probably. But for now, there’s the answer to ‘What’s this list about’?

(This was originally published on Art of Message – subscribe here)