In messaging, boring is something stationary and circular; if it’s not moving an idea or a message from one person to another, or not moving someone to act, it’s boring.

And unfortunately boring is not a very profitable quality.

But boring has another shade of meaning that’s related to personal characteristics.

Just as being interesting is generally related to being interested, being boring is generally related to being bored.

If there’s a takeaway here, it’s to find a way to be very interested, and seldom bored, by whatever it is your messaging applies to.

That’s probably a more sound approach than just trying to write better.

(This was originally published on Art of Message – subscribe here)