What happens if you accept that the true North Star is not a metric but an obvious and yet unquantifiable truth? What happens when you forget KPIs, analytics, conversions, goals, targets, and metrics? At least temporarily?

It gives you space to ask:

How do you provide overwhelming value relative to the cost of doing business with you?

I think that question is important enough to leave alone for now. Let me know if you have any thoughts; I will expand on new ways to do this next week.

Have a great weekend.

(This was originally published on Art of Message – subscribe here)